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604 Harmony Lane, Pleasantville, CA 94588, Home (925) 555-1234
Public Relations Director
Public relations executive with 14 years experience developing, directing, and implementing public relations and marketing communication strategies that achieve results. Demonstrated ability to build positive relationships with media professionals and community leaders. Experience managing a wide range of public relations activities, including event planning, advertising strategies, Web presence, investor relations, strategic marketing, and campaign coordination. Present professional image to media, inspiring confidence and credibility.
AREAS OF EXPERTISE
Community Relations Advertising Strategies Business Development
Marketing Strategies Media Relations Project Management
Special Event Planning Print and Web Design Strategic Alliances
Campaign Management Promotional Materials Market Research
VANDALAY INDUSTRIES, Tampa, FL 2008 to Present
Public Relations Director
Designed, developed, and delivered corporate public relations statements for a large toy manufacturer. Reviewed all external communication, including corporate print, marketing materials, and Web presence. Coordinated community outreach programs, including Toys for Schools, Toys for Tots, and Toys for Hospitals. Managed investor relations activities.
Trained staff of six public relations professionals to present accurate, consistent, and relevant information.
Spearheaded development of professional Web presence and centralized Web development within Public Relations unit to maintain corporate standards.
Strengthened ties with local community leaders through outreach programs while reinforcing brand recognition in target areas.
Developed media and analyst relations, coordinated press releases, and strengthened corporate identity.
THE ROMANOV AGENCY, Clearwater, FL 2000 to 2003
Marketing Program Manager
Planned, implemented, and assessed marketing activities across all product lines and regions for national real estate accounts. Analyzed assessment data and formulated improvement plans for specific low performing lines or regions.
Supervised the creation of marketing materials to maintain consistent, high quality message and presentation.
Researched market segments to identify opportunities for sales growth, introducing two new segments generating 17% increase in sales.
Evaluated effectiveness of strategies in order to focus on most rewarding and profitable approaches.
Served as liaison to product and regional marketing managers, district sales managers, and independent agencies to coordinate marketing messages and implement strategies.
WORLD MANAGEMENT CONCEPTS, Orlando, FL 1998 to 2000
Organized product launches, industry award presentations, conventions, seminars, workshops, and private parties. Scheduled venues, hired caterers, set menus, arranged for special equipment needs, booked hotel accommodations, and distributed promotional material.
Met with program coordinators to determine event parameters and formulate initial plans.
Managed groups ranging from 25 to 1500, providing strict attention to detail at all events.
Developed standard 20-point checklist to ensure handling of routine arrangements.
Maintained database of unique arrangements organized by group to assist planning for future similar events.
University of South Florida, Tampa, Florida 1988
Bachelor of Arts, Communications
American Marketing Association
Public Relations Society of America