Marketing Director Resume

 

Taylor Anderson

604 Harmony Lane

Pleasantville, CA 94588

925 555-1234

SUMMARY

Marketing professional with 20 years experience in executive level positions that support the achievement of business and financial objectives. Recognized talent for developing and implementing marketing strategies to propel an organization to a position of leadership within its respective market and simultaneously achieve corporate goals.

PROFESSIONAL STRENGTHS

  • Successful track record of converting new or unknown high-tech products and businesses into branded market leaders.
  • Create and maintain excellent collaborative relationships with clients, associates, and external contacts.
  • Create, develop, and implement award-winning programs, strategies, and sales tools from stage of concept to completion, resulting in greater team efficiency and effectiveness.
  • Develop innovative, targeted, and effective collateral and content to support overall branding objectives, with specific expertise and success pertaining to web site management.
  • Communicate well with diverse populations in written, verbal, and presentation formats.
  • Develop exceptionally strong strategic alliances and business partnerships with customers, partners, and across divisions, on both a local and global level.

PROFESSIONAL SKILLS BY APPLICATION

            Marketing

     Strategic Planning/Development       Branding

     Visionary Thinking       Sales Promotion/Publicity

     Creation of Collateral       Press/Analyst Management

     Trade Show/Event Planning       Program/Strategy Implementation

            Business Development

     Sales/Negotiation       Marketing/Account Management

     Project Coordination/Maintenance       Public Speaking/Presenting

           Relationship Management

     Team Leadership       Client Relations

     Needs Assessment       Rapport Building

     Public Interface       Developing Strategic Alliances

     Training/Supervision       Problem Resolution

Recent Notable Achievements

  • Successfully developed, introduced, and established the leading service level management solution, worldwide.

  • Consistently and effectively planned and built upon focused, global marketing programs that continuously gain momentum and achieve new levels of success each year.

  • Received numerous awards for exceptional marketing success including collateral, advertisements, and videos.

  • Achieved success regarding hard-to-sell products with normally long sales cycles by creating compelling, testimonial-driven video that highlights benefits and immediately conveyed proven value and ROI.

PROFESSIONAL HISTORY

Helix Data Systems, Inc. ], Portland, OR  2007 to Present

Outbound Marketing Manager

Drove and facilitated all facets of multi-level marketing management with duties encompassing active participation with management in developing vision and strategies, initiating product introductions, branding, development of collateral materials, event/trade show coordination, press/analyst relations, and implementation of all outbound marketing plans and activities on a local and global level.

Helix Data Systems, Inc., Portland, OR  2001 to 2007

Outbound Marketing Manager (Work Management/Information Process Management)

Performed all facets of multi-level marketing management to drive development and implementation of outbound marketing strategies and plans to advance client position, increase awareness and educate the public with duties encompassing developing vision, product introduction, branding, development of collateral materials, event/trade show coordination, press/analyst relations, and implementation of all outbound marketing plans and activities on a local and global level.

Helix Data Systems, Inc., Portland, OR  1998 to 2001

Marketing Communications Manager

Increased awareness of and preference forHelix’s offerings in the mechanical CAD marketplace worldwide with functions including planning product introductions, sales promotion/publicity, and active participation with management in developing strategies and coordinating divisional efforts for a $220 million division.

Helix Data Systems, Inc., Portland, OR  1997 to 1998

Aerospace Market Development Engineer

Grew business within fifteen target accounts by effectively providing sales tools, customer presentations, and event management for Helix’s domestic major account sales teams.

Helix Data Systems, Inc., , Portland, OR  1995 to 1997

Product Marketing Engineer (Technical Systems Business Unit

Wrote and directed sales teleconference and collateral, and developed client presentation materials in relation to the HP9000 workstation introduction and its subsequent artificial intelligence marketing campaign.

Helix Data Systems, Inc., Portland, OR  1992 to 1995

Marketing Communications Manager

Wrote and defined all sales promotion and publicity materials for the Helix minicomputer product line including ad agency management and trade show coordination.

EDUCATION AND SPECIALIZED TRAINING

University of Colorado, Boulder, CO  

Bachelor of Science, Advertising and Marketing

Specialized Training Completed:

     Leadership       Conflict Management

     Behavioral Interviewing       Intro. to Management/Situational Leadership

     Managing Diversity       Process of Management

     Consultative Selling       Negotiative Selling

     COACH Selling       Direct Response Marketing

     Performance Evaluation and Pay       Salary Administration Workshop

marketing director resume templates
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