Business Development Executive Resume


Frances Malley

604 Harmony Lane

Pleasantville, CA 94588

Home (925) 555-1234



Accomplished marketing and business development executive with more than 15 years of achievement in Fortune 500 and start-up environments. In current role, nearly doubled sales in two years, to $130 million.



  • Strong executive management background includes strategic planning, team building, alliance building, board-level presentations and investor relations.
  • Top-level marketing experience includes market analysis, client relations, product and market development, product management, global sales channels and marketing communications.
  • Expertise in technology includes telecommunications, broadband, wireless and satellite communications, with successful marketing and operations track record in multiple sectors.
  • Twice developed product development processes that vastly improved marketing efforts and enabled explosive growth, for both ABC (1996-1999) and 123 Technology (2000-present).



123 Technology Corporation, New York, NY  2009 to Present

123 supplies integrated circuits for fiber-optic transmission systems; sales of $130 million in 2010.

Vice President of Marketing

  2010 to Present

Oversee all aspects of marketing, including product management, segment and strategic marketing, roadmaps, product definition, R&D, partnerships, M&A valuation, business plans, profitability and growth. Manage three direct reports in marketing.

  • Determine all project selection and resource allocation for marketing and product development.
  • Drive and maintain strong industry-wide reputation for technical and service excellence, enabling 95% client retention rates and higher price points, despite economic downturn.
  • Play key role in investor relations. Wrote substantial portions of S1 document for successful IPO in 2001 and script quarterly conference calls in conjunction with IR manager.
  • Manage all MarCom activities, including tradeshows, PR, advertising, promotions, brochures, collateral development, white papers and press interactions.
  • Built strategic marketing teams for two main segments: transport and framing/aggregation. Developed roadmaps in both segments to guide engineering staffing and planning toward sustained growth.
  • Built product management team of professionals to accommodate five product lines and 20 launches, producing substantial revenue growth (from $70 million to $130 million within two years).
  • Built supporting technical marketing to streamline system engineering and develop product strategy.
  • Built Critical Success Factors tracking system to manage customer-focused interactions with required actions for marketing, sales and engineering. Created competitive advantage with resulting synergy.

Executive Director of Marketing and Sales

  2009 to 2010

Planned and managed all marketing and sales.

  • Drove 21-fold sales increase, from $3.4 million in 1998 to $20 million in 2009 and $72 million in 2010.
  • Built scalable, worldwide sales force to support $70 million in revenue. Created all MarCom support for company, with FY 2011 budget of $3.5 million.
  • Provided product definition roadmaps for new products in mixed-signal, VLSI and module product groups. Built highly responsive product-management organization to support all four product lines.
  • Negotiated over $20 million in development and production contracts with tier-one telecom firms.
  • Played essential role in opening and penetrating key new accounts, including Cisco and NABC.
  • Managed real estate transactions, fitting and operational aspects for company headquarters during relocation from San Francisco, CA to New York, NY.
  • Rapidly promoted from Director of Marketing and Sales (2009).

Marketing Engineer/Product Line Manager

  2006 to 2009

Planned and managed development of firm’s first digital telecommunications products: 10Gb/s receiver and laser.

  • Co-developed and wrote business plan for new Telecommunications business unit in 1996.
  • Led successful marketing and product development efforts that produced $15 million in new revenue by 1999, exceeding expectations by 50%. Initiated and negotiated all contracts.
  • For Satellite Communications unit, helped grow sales to produce 30% of overall ABC business. Also managed design-in opportunities in satellite communications and microwave transmission.
  • Managed account penetration at two tier-one telecommunications companies.

Engineering Specialist

  2003 to 2006

Played key troubleshooting and management role.

  • Advanced technology work included leading participation in WEST 40Gb/s DWDM consortium, ABC‘s first effort in digital transmission. Received accolades as one of DARPA’s most successful efforts.
  • Managed implementation team for ISO-9001, achieving first-pass success with no major violations in four months. Rapidly created and documented product development process that met ISO objectives.
  • Saved 20% of company revenue in 2006 by rescuing major development contract: redesigned fiber-optic transmitter to meet requirements of leading cellular customer, resulting in patent award.

Manager, Microwave Product Development

  2000 to 2003

Managed all product development from technical perspective for 50% of ABC revenue. Managed three direct reports and numerous key projects.

Promoted from Senior Project Engineer and Project Eng

  1996 to 2000

Project Engineer

MTS I, MTS II: Major Aircraft Corporation, El Capitan, CA  1993 to 1996

Handled product development and project work for microwave and millimeter wave transmission products.

  • Served as REA (project leader) for satellite millimeter wave receiver program, involving 12 engineers and $17-million budget. Also did advanced R&D in millimeter wave receiver technology.
  • For outstanding efforts, received two promotions in less than four years.



  • Masters of Business Administration: The Anderson School of Management, UCLA (2008).  Executive MBA program included field study of Sun Microsystems and 10 of its customers.
  • Bachelor of Science: Electrical Engineering: Massachusetts Institute of Technology, Cambridge, MA (1993). Chemical Engineering minor.



Co-holder of two patents, with 25 professional publications and presentations (1997-present).


business development executive resume templates
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