Advertising Specialist Resume

 

Chris Fong

604 Harmony Lane

Pleasantville, CA 94588

(925) 555-1234

 

QUALIFICATION PROFILE

  • Highly accomplished Magazine Advertising Sales Professional with experience in business development, marketing, advertising, account management, strategic planning, and client relationship management.
  • Proven success in managing sales teams and directing daily operations for multimillion-dollar publications.
  • Consistently exceeded sales objectives due to sales expertise.
  • Instrumental in expanding client base, maximizing revenue potential, and increasing client retention levels within highly competitive markets.
  • Comprehensive background in copy writing, marketing collateral development, and presentation creation.

 

PROFESSIONAL BACKGROUND

Hannon Communications / Group American Spa 1997 to 2003

REGIONAL SALES MANAGER

Directed sales responsibilities within the organization. Spearheaded business development initiatives. Supervised and trained sales representatives in daily job functions. Developed and introduced new customer service protocols.

  • Exceeded sales objectives on a regular basis.
  • Played an integral role in increasing sales levels and expanding market share through strategic planning and effective marketing programs.
  • Increased customer retention levels within saturated markets.

 

Splash Magazine 1997 to 1999

ADVERTISING DIRECTOR

Managed daily operations within the advertising department. Established advertising goals on a regular basis.

  • Conceptualized and developed strategic marketing and advertising programs, which resulted in increased revenue levels.
  • Led business development and customer expansion efforts, which optimized revenue potential

 

National Care Symposium 1996 to 1997

INTERNET ADVERTISING SALES

Designed a corporate newsletter for publication on the Internet and in hardcopy.

  • Participated in diverse aspects of advertising including designing marketing collateral and creating advertising programs.
  • Cultivated business relationships with customers, which expanded customer base.

 

Hines Publishing 1992 to 1996

REGIONAL SALES REPRESENTATIVE

Executed all aspects of sales activities including lead generation, telemarketing, cold calling, and business development.

  • Handled account management initiatives for high profile clientele.

 

Peterson Publications / Juvenile Diabetes Magazine 1987 to 1991

REGIONAL SALES MANAGER

Directed sales responsibilities within the assigned territory.

  • Generated advertising revenue on a daily basis.

EDUCATION

Bachelor of Arts, Public Relations – Wayne State University, Detroit, MI

 

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