Effective Advertising Resumes – Tips
Advertising plays an important role in any business. It serves as the bridge of the company to promote their products and services to the target audience; creating awareness and brand recall. The art of communicating with the audience in order for a business to be established in the market entails understanding what consumers want and knowing how to attract attention. When applying for a job in the advertising industry, one must be able to aggressively sell oneself in order to catch the hiring manager’s attention, and it should manifest in the advertising resumes.
Goal-Oriented Advertising Applicant
This being the first part of the resume after personal information, it only needs to be short and simple, but clear. This will reflect that the applicant is someone who clearly knows what he/she wants, and is not the type to beat around the bush, as that would be seen as an incompetency in the advertising world. It is important to specify which specific position in the specific field you are interested in, what you expect to achieve, and what you can contribute to the company. Using an aggressive, but polite tone is effective in this section.
Stand-Out Advertising Profile
An ideal and effective way to grab the attention of the hiring manager would be to create a profile that will ultimately make the resume stand out. In order to do this, one must jot down his/her own unique selling points, or qualities that set him/her apart from the rest that would be an asset to the company and/or position. Depending on the position applied for, the most desired skills for the job that the applicant possesses, such as communication skills, must be at the top of the list. The list of skills and qualifications should be able to clearly satisfy why the applicant deserves the job.
From the most recent to the very first employment, the professional experience section should chronologically display jobs that are related to advertising. In order to make advertising resumes effective, make sure that the responsibilities, achievements, and contributions indicated in the previous employment, have something to do with conceptualization, presentation, designing, managing, organizing, public relations, and the like. Be sure to tailor-fit such related keywords to the job position desired. As part of the qualifications, make a separate section enlisting the specific details of educational attainment and related trainings such as schools and seminars attended to.
Creative and Eye-Catching Advertising Resumes
The advertising industry is about presentation and creativity. Individuals who can present themselves well and sell their skills in a creative way are the ones that will most likely earn a position in this field. Therefore, advertising resumes should embody these qualities through the right choice of words and sentence structures.