Resume Branding Statements – The How and Why


For a lot of people out there, resumes are completely necessary but extremely scary at the same time. There are just so many things that need to be taken into consideration such as grammatical errors, typos, fonts, and so many tips and tricks that are supposedly going to help them land jobs.

If you are working on your resume and you want to make sure that it stands out, what you want to do is get some branding done. Now, the concept might scare you but it is really quite simple. You see, you are a product and you are trying to get the hiring managers to take you. All the most successful products have got good branding going on so why should you be any different?

What is Resume Branding?

Resume Branding Statements The How and Why

Think of the branding that you put on your resume as a sort of finger-print; it will be unique to you. Hiring managers will see your brand and they will remember you and this increases the chances of you getting the job.

When you create and show them your brand in your resume you give them a better idea of who you are along with your talents, vision, and passion. This will show them just what you can bring to the company and why they need you on their team. Your personal brand is made up of all your talents, contributions, accomplishments, vision etc. these points will separate you from every other job seeker out there.  What makes this even better is that most job hunters do not yet know about resume branding so you can strike whilst the iron is hot.


If you want to make sure that your resume stands out and that you stand out as well, you better get branding. If you do not yet know how to do it, sit back and relax because there are some examples for you to check out below. Bear in mind they are examples only and you will need to come up with your own.

  • Experienced career coach: I make use of my love of learning and mastery of the latest Internet technology available to facilitate career management for cutting edge professionals that strive to be at their best and at their most dynamic.
  • Online marketer: A creative online marketer who has achieved a high level of social media and SEO skills to increase page views for clients.

How to Write It?

When you write your own personal branding statement for your resume, you need to make sure that you include things like your skills, you accomplishments, and your strengths. Better yet, do not just stop at telling them about your skills but make sure that you describe them in a very clear and concise manner.

Where Do You Put It?


Now that you know what the branding statement looks like and what should be in it, where does it go on your resume? Experts say that it should be placed on the front page between the contact section and the experience list.

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