A D V E R T I S E M E N T
Social media has had such a huge impact on businesses in recent years, making businesses adjust as they maximize it as a tool for growth. As social media sites evolve to allow more opportunities for businesses and organizations to market their products, the need for creative minds who can weave through the nooks and crannies of this system has suddenly skyrocketed. This has given way to a new path to take for those building their marketing careers.
Social media marketing helps a business build following, increasing awareness about their brand and products. Because this plays an important role in increasing revenue, social media managers have become in demand. Social media managers implement strategies to help generate traffic into a page or website, eventually translating this traffic into leads, and later on into sales.
Building an Effective Social Media Manager Resume
The role that you will be playing as a social media manager is critical, which is why any potential employer would go through every small detail. Here is a template you could use as well as a few tips on how to write each section:
- Personal Information. Because this contains everything that a hiring manager needs to get back to you, always make sure that all the information in it is current and accurate. Put your full name, your address, your contact numbers and your email address. Take note of any other contact information that a potential employer might request for in their job ad as well, such as a Skype ID. Keep this simple and refrain from doing anything too fancy. Although it is understandable that you are in an industry that encourages creativity, too much of it could also sacrifice your professionalism.
- Objective Line. Any brand or product has a tagline that describes what it’s all about. The line should be catchy and should make the brand memorable to its target market. The same principle applies to your resume’s objective line. Because you are in the marketing industry, make sure you steer away from boring, generic objective lines and create something original and colorful. Use adjectives to describe yourself and clearly state what position you’re aiming for. You could also squeeze in an impressive statement that relates to past experiences. Say something like: “Creative social media expert with a proven track record in increasing revenue by at least 20% seeking for a Social Media Manager post.
- Education. This section shows what kind of foundation supports your current skills and achievements. Make it simple and easy to read by using bullet points, using bold and italics to highlight subheadings and details. Include your degree, the year you completed it and the institution you attended. If you have several degrees, put the most recent one on top. Since you are aiming for a marketing post, include any special classes you might have attended that could prove to be important in your tasks as a Social Media Manager.
- Professional Experience. Your professional background forms the wall that supports your entire resume, so make sure you spend some time perfecting this part. If you have a solid history in the field you are applying for, list each of the positions or jobs you held in reverse chronological order, starting with the most recent one. Show how long you held each post and write down the name of the company. Give an overview of your responsibilities and list down your achievements by giving clear figures (percentage by which sales increased, quotas exceeded, etc.). Again, make it easier to review by cascading everything in bullets. If you feel like your background in the industry is not solid enough, you can choose to build a functional resume by using skills as headings for each entry instead of job titles or positions. For example, you can use the subheading “Social Media Marketing” and list down companies you have worked for where you applied the skill, as well as the period of time you spent doing it.
- Relevant Skills. If you have other skills that you believe could be relevant, such as a few additional languages you are fluent in, or mastery of marketing software you have used in the past, write these down in a bulleted list.
A D V E R T I S E M E N T
- References. You have two options as far as the Reference section is concerned. You can choose to say “Available upon request”, or you could go ahead and list two or three people who can back you up should the potential employer need more information about you. Make sure you contact the people you will be listing down to ask for permission.
There are other sections you can add, such as Achievements, Trainings Attended, or anything else you think would build a good impression of you.