A D V E R T I S E M E N T
There are some skills that you just can’t summarize and showcase in the form of a resume or an interview. For positions that require pure talent, sometimes a visual representation is the key to prove just how much you’re worth. This is where having a creative online portfolio comes in.
Visual artists can explain what degree they hold, what jobs they have done and how extensive their training is. But in cases like these, only visual aids can speak louder than words. A creative online portfolio will showcase the visual artist’s work and show a potential client or employer the extent of his or her creativity and skill.
Here are a few tips to remember if you want to create a creative online portfolio:
Choose only the best.
Sometimes, visual artists make the mistake of wanting to emphasize how many projects they have done in the past that they forget the entire point of having a portfolio. Your portfolio should showcase your best work. This means that it should always be quality over quantity. Choose the work you’ve done in the past that has made you extremely proud of yourself. Avoid posting anything mediocre. You’d rather have potential clients and employers amazed with only five or six of your work than get them bored right away when they browse through 10 or 20 of them.
Put some context to it.
Don’t be the kind of artist who overly believes that their work of art has to be observed to be understood. Clients and employers will not waste their time oohing and aahing in delight the way art enthusiasts do at a museum. Put a catchy title on every entry, followed by a brief paragraph that tells the story behind each entry. Don’t overdo it though as explaining too much will waste just as much time as not having written anything at all.
Show them who you are, not just what you do.
Every portfolio includes an “About” page which basically sums up your background and your skills, similar to the way a resume gives a list of your experiences and qualifications. Being the creative person that you are, do more than just making a list. Come up with a powerful mission statement that describes you as an artist. Of course, this statement should coincide with the kind of work that you showed in your portfolio. Explain your point of view as an artist and tell your story of how you were molded to follow this belief. Avoid sounding too artsy and aloof though, and end your short bio with a few tidbits about yourself such as a hobby that you keep yourself busy with in between projects. This makes you more relatable to other people who are not at the same level of creativity as you are.
A D V E R T I S E M E N T
Just look at your portfolio the way you would look at any brand or product advertisement. Your creative online portfolio should show your audience that your mix of unique style, acquired skills and creative personality makes you the best visual artist in the market.